Brotzu Lotion: Does it Work for Hair Loss?

Brotzu Lotion: Does it Work for Hair Loss?
Brotzu Lotion: Does It Work For Hair Loss?

Brotzu lotion is perhaps more commonly known as Trinov Lozione Anticaduta or Trinov Lotion.

Either name you give it, this product from Fidia is a new product that is made for growing hair. Though new, this lotion already has a lot of traction and reviews for it, making it a good product to learn more about.

About Fidia Farmaceutici

This Fidia Farmaceutici company was founded all the way back in 1946 in a place called Bologna, Italy.

Fidia started off very slowly. In fact, it wasn’t until 1975 that it got registered for Ganglioside. Ganglioside is a neuropathic drug that has pharmaceutical uses.

This drug helped Fidia rise to the point where it was the leading pharmaceutical company in Italy at the time.

In 1999, Fidia was bought by P&R Holdings, but it is still one of the largest Italian pharmaceutical companies today. Fidia even has its own research and development laboratories that they use to develop products.

Brotzu Lotion: Does it Work for Hair Loss?

Brotzu Lotion

Brotzu lotion is a fairly simple product, as far as hair growth products go. However, behind this simplicity, this lotion has some great new technology.

In fact, the Fidia company patented this new technology that they have in their lotion.

While they patented it a few years ago, Fidia only launched their product recently in 2022. The original name of Brotzu lotion is Trinov Lozione Anticaduta, which is an Italian name.

Trinov meaning hair, Lozione meaning lotion, and Anticaduta meaning a product for hair loss treatment.

Therefore, the original name of this lotion essentially means ‘hair loss treatment’ in English. Brotzu lotion is the name it was given to market it and the name that is easier for non-Italians to pronounce.

Dr. Giovanni Brotzu was the main formulator of this lotion, which is why it was eventually called Brotzu lotion in his honor. This doctor is in his 80s and is a respected vascular surgeon in Italy.

One day, while working with his diabetic patients, he noticed that a certain lotion for their limbs tended to make the hair on their limbs grow.

Dr. Brotzu then tested this out on the head of a male nurse who was trying to grow thicker hair. When increased hair growth was noticed, he knew it was time to take the next step. He approached the Fidia company, which tested it and developed it into Brotzu lotion.

This hair growth lotion has made the claim that it can reverse balding by five years by 18 months of use.

How it can make this claim is unknown, considering it hasn’t even been on the market that long, nor did a study on it go for that length of time. However, the ingredients of the lotion and how they work is quite promising.


  • This product can treat both male and female hair loss.
  • Hair texture drastically improves.
  • Shedding no longer is an issue. 


  • Many report negative sexual side effects.

The Ingredients

Brotzu lotion has 13 main ingredients in it. However, only 3 of these ingredients are the core ingredients that are the focus of this lotion.

The remaining 10 ingredients are secondary ones which support the main 3 in some way.

These three core ingredients of Brotzu lotion are loaded onto liposomes. Liposomes are tiny spherical units used for certain pharmaceutical drugs and carry whatever is placed inside them deep into your skin.

The external lipid layer of the liposomes allows these three main ingredients to penetrate the cell membranes of your scalp.

The liposomes that are in this lotion are made out of an unspecified polyunsaturated fatty acid.

The three core ingredients of this lotion are dihomo-γ-linolenic acid (DGLA), Propionyl-l-carnitine (PLC), and Equol. Each of these has been developed by Fidia for your hair, and they are found in equal parts in this lotion.

Brotzu Lotion: Does it Work for Hair Loss?

The Core Ingredients

DGLA is a rare type of fatty acid found in infinitesimal amounts in both animal and human bodies. This acid is formed by an enzymatic reaction, and it is then metabolized in your body to make some extremely potent anti-inflammatory compounds, such as thromboxanes and prostanoids.

DGLA also is converting into the prostaglandins PGE1 and PGE2. These two things promote your microcirculation.

PLC is an antioxidant that’s primary focus is to scavenge for free radicals.

Since free radicals are known to be one of the main causes of aging and cause other damage as well, PLC fights aging. This antioxidant has been studied extensively for its ability to help athletes in their sports as well.

These studies prove that PLC can improve your anaerobic respiration, and it can also reduce the accumulation of lactic acid during your high-intensity exercises. This antioxidant can be particularly helpful for people who have a peripheral arterial disease.

As for Equol, this is something that your body naturally makes in small amounts in your intestines.

Certain plants contain a compound called daidzen. This combines with your intestinal microbes to form Equol.

Equol has had some studies of its own done on it, especially in the areas of treating menopausal symptoms such as hot flashes, benign prostatic hyperplasia (BPH), osteoporotic patients, prostate cancer, and hyperlipidaemia (elevated levels of cholesterol).

However, the main function of Equol in this lotion is to bind itself to the DHT. Equol is also capable of binding itself to the enzyme that your body uses to convert testosterone to DHT.

The Secondary Ingredients

Brotzu Lotion: Does it Work for Hair Loss?The other ten ingredients in this lotion are fairly simple.

There are water and denatured alcohol. These act as solvents to ensure that the other ingredients stay fully dissolved. However, the denatured alcohol also has two other purposes as well.

First, this type of alcohol gives off a noticeable cooling sensation as it evaporates off of your skin. This helps relieve any heat that any other ingredients might give off, preventing your scalp from feeling like it is burning.

Secondly, denatured alcohol combats any greasiness of the other ingredients too.

Lecithin and Polysorbate 20 are emulsifiers that keep the final product at its right consistency and prevent it from separating. Steramine is an anti-foaming agent found in this lotion.

Ethylhexyglycerin and caprylyl glycol are both added as preservatives, with the latter also having antimicrobial properties.

In addition to the PLC antioxidant, another antioxidant called Tocopherol is also included in this lotion. This antioxidant is found in nuts and oils, and it belongs to the Vitamin E compound.

Finally, 1,2-hexanediol and Glycerin are the last two ingredients of this lotion that are added to moisturize your skin.

Men’s Brotzu Lotion Vs. Women’s Brotzu Lotion

The idea of having one lotion for men and another for women is an appealing one for many people. However, some companies have been known to take advantage of this by having two products that are exactly the same and which are simply labeled differently.

Brotzu lotion for men and women does have the same ingredients. The lotion for men, though, does contain more of the Equol than the one for women does. This is because men almost always have higher levels of testosterone and, therefore, need more help getting rid of DHT.

One study was published late in 2022 that Fidia did on their lotions. For their study, Fidia gathered 30 men and 30 women to show that they were equally concerned with the results of both. This study showed that over 60% of men experienced an increase in total hair number.

However, closer to 90% of women experienced a significant increase by using this lotion in the total number of their hairs after the same amount of time. This was a very small study, as far as clinical studies go.

While Fidia will no doubt continue to perfect their product, at this point you are more likely to benefit from it if you are a woman and are using the women’s Brotzu lotion.

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Potential Side Effects Of Brotzu Lotion

During the study that was done on this lotion, the participants did not particularly experience any severe side effects. However, there are certainly some side effects to this hair growth lotion that you should know about.

A mild burning sensation directly after applying the lotion was one of the more common side effects.

While this sensation did dissipate after just a few minutes, those who participated in the study for the full six months noted that the sensation did not get any better over time the whole time they used the lotion.

Whether or not you have a known sensitivity to something in this lotion, you can develop on to any of the ingredients here.

Once you do, you can get any of the symptoms commonly associated with allergic reactions.

More than that, the act of inhibiting DHT is known for potentially causing certain side effects on its own.

Some of these include decreased libido and erectile problems, and a tenderness in the breast of both men and women.

Other potential side effects could include anxiety, insomnia, weakness, dizziness, and depression. These side effects are more likely if it gets into your bloodstream. Therefore, you should avoid using this lotion on broken skin.

Getting And Using Brotzu Lotion

Brotzu lotion may have been made it Italy, but it is sold in many parts of the world. These include the USA, Italy, the United Kingdom, and even South Korea. There are a handful of different websites that you can buy this hair growth lotion from.

As for price, Brotzu lotion is definitely expensive. Depending on where you buy this lotion from, a 1-month supply can cost as much as $3 per day. True, that is paying the full price, so sales and discounts can make it cheaper.

Each bottle of hair growth lotion contains the amount that is meant to last one month.

The bottle holds 30ml, and you are supposed to apply 1ml per day to your scalp where you need help with your hair and then rub it in.

Brotzu Lotion: Does it Work for Hair Loss?One thing about this lotion is that most of the sites that sell it online are written in Italian. Therefore, you will want to have your Google translate ready.

The shipping for Brotzu lotion may also be costly and take a while to get to you.

To get the most from this lotion, clean your head first so that it gets to it better. You can even use an abrasive scalp scrub to really remove any buildup from your scalp before using it.

A scrub like this will also improve your circulation before you apply the lotion.

Just be careful if using a scrub first that you don’t scrub hard enough to break the skin. Also, be careful to only apply the 1ml per day.

Depending on if you are spraying or using a dropper, this is either one spray or two drops of the lotion.

Advantages Of Brotzu Lotion

The fact that Fidia was able to get a patent on this lotion is a great sign for two main reasons.

First, in order to get a patent, a product has to truly be unique. This means that a technology or method has to be something completely new.

Second, patents require some level of proof. In other words, Fidia had to prove that their new hair growth technology could do what they said it could. This is undeniably great news for your hair.

True, any company can exaggerate the results in their favor, but at least you can be assured that this lotion can really work.

As a lotion, Brotzu is easy to apply, and it stays on your scalp long enough to get thoroughly absorbed. Unlike other lotions, this one only needs to be applied once a day too.

Brotzu lotion is easy to get, you can buy it online, and you don’t need a doctor’s prescription for this lotion either.

This lotion does more than help with your hair growth too. Thanks to how it was developed, it can also give your hair some added strength.

Brotzu lotion also helps to promote your metabolism. This, in turn, helps your energy levels.

At this point, this lotion is believed to be safe to use in combination with other hair loss treatments. Brotzu does not have a lot of chemicals in it that would react to other hair growth products you use.

On this note, Brotzu lotion also does not really have harmful chemicals in it at all.

Sure, the preservatives and maybe one of the other ingredients could be improved upon. But, all in all, the ingredients are all safe, effective, and straight to the point without anything unnecessary added.

Disadvantages of Brotzu Lotion

While the core three ingredients are great, they are not very concentrated.

Though the exact concentration of these core ingredients is not given, the Fidia patent for them does hint at what this might be, and it is not very much at all.  

To compare the concentration to something like minoxidil, the concentration of these three ingredients is much lower.

In fact, where minoxidil products have a concentration from between 2% to 15%, this lotion is closer to around 0.1%.

This is almost ridiculously low amounts of the three ingredients that are formulated to make your hair grow.

Perhaps this is why Fidia asks you to use their lotion for at least six months before you can expect to get the results that you want.

Also, as with all new products, there is no way of knowing if this lotion has any long-term effects.

In fact, there is almost no data on the side effects at all. Therefore, you have almost no idea what to expect here.

Brotzu is also very pricey, even when compared to other hair loss treatments. In other ways, this lotion does not exactly compare well either.

Compared To Other Hair Treatments

Compared to other hair growth treatments, Brotzu lotion is still the new kid on the block. One of the downsides of this newness is the lack of available studies.

So far, this lotion has only had one small study on it, which gave fair but not amazing results.

Other hair treatments that have been around longer, such as minoxidil, have tons of studies proving that they work. These also reveal what side effects there are so that, when you use them, you are aware of the risks.

Furthermore, the one study that Fidia did on their lotion did not continue after the participants stopped using it. This means that, if you use this Brotzu lotion for your hair, there is no guarantee that you will keep your results should you stop using it on your scalp at any point.

This is some rather important information if you are considering using Brotzu lotion for your hair.

Considering how expensive this lotion is, you would hope that you could keep the results instead of having to keep using the lotion indefinitely.

Finally, another important reason for studies is to give you an idea of how long it should take for you to see results.

Compared to other hair growth products, Brotzu lotion is perhaps one of the most expensive options.

Some of the more popular options cost as little as $1 per day or less, whereas this one costs $2 to $3 per day.

Looking at just these comparisons, it can make Brotzu lotion seem as though it is not worth the price. However, to be fair, this lotion is still getting its traction going.

As time goes by, Fidia will no doubt to more studies on it and may find some way to cut costs.

Brotzu Lotion: Does it Work for Hair Loss?

Final Notes

Brotzu lotion is made to be an effective treatment for multiple different types of hair loss. The two that it focusses on are alopecia areata and androgenic alopecia. T

hese two hair conditions are the most common causes of hair loss.

The first, alopecia areata, is when your immune system mistakenly attacks your hair follicles. This damages them and makes them inflamed.

Brotzu lotion tries to help with both of these problems.

Androgenic alopecia is the more common of the two problems. It is when DHT attaches itself to your hair follicles and causes all kinds of problems.

Brotzu lotion helps to block this enzyme, thereby reversing some of your hair loss.

All in all, Brotzu lotion does have a lot of potential. However, this product still has a long way to go to prove itself and to catch up to the other hair growth treatments that are out there.

Whether or not this lotion is up to the test is something that we will have to wait to find out.

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Christopher is the founder of Hair Loss Geeks, which launched back in 2011. At the time there wasn't any credible information on the internet about hair loss. As someone suffering from hair loss himself, Christopher began his extensive research journey. After launching the site, he later graduated from Boston University in 2012 with his PhD in Biochemistry. What started off as a hobby project quickly became a bigger focus as it grew. Christopher hopes everyone can learn from both his experience and research.

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